How to Setup a WooCommerce store with Wholesale prices

This is something which is a somewhat common request, particularly with the Original Equipment Manufacturers (OEMs) and other serious businesses, who are increasingly turning to WordPress & WooCommerce as their enterprise-grade software solution, owing to it’s lack of vendor lock-in and flexibility.

With WooCommerce, you get to own all your own data; and your store; and you can move things around any time. Importantly, you can extend and add features you want quickly and easily.

Okay – Enough with the intros… let’s get into it!

This guide will describe how to add rules based wholesale prices for a band (or bands) of customers. You may set %age or $ (£ € etc) fixed price discounts per product, or store wide, for limitless bands of wholesale customers, using the method described below.

Wholesale Prices for WooCommerce

My good friend Saad Iqbal of, and several others, is a serial entrepreneur putting a lot of energy into the WordPress and WooCommerce space, so it was no surprise to me that his business was one of the first to properly nail wholesale pricing for WooCommerce, with the following plugin, which is avvailable to purchase as an official WooCommerce extension:

How to use this extension

  1. Purchase the official extension from (here)
  2. Download and install the extension to your Woo store
  3. Setup a WooCommerce role (or multiple roles if you would like to have tiered pricing)
  4. Setup your registration forms
  5. Setup your pricing rules – these can be percentage or fixed price discounts, and can be set per product.

Video Guide – Setting up wholesale prices

The following 4 minute video should show you everything you need to know:

Where to download?

I’ve added a button below, pointing to the official source for this plugin.

More WooCommerce help and support?

Are you looking for more generalised WooCommerce help and support? Consider getting in touch with my business Silicon Dales.

About Robin Scott

I'm Robin Scott, a WordPress Consultant and WooCommerce expert developer who, along with three other people, runs a business called Silicon Dales Ltd remotely, from a base in the North of the UK. I enjoy using my talents for programming to track and interpret sporting, political or retail data - and therefore you'll see me posting some content in these spaces in this, my personal website. If you're interested to talk about leveraging this for your business (in sport, entertainment, retail, etc) please contact me.

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