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Web development

The Power of Screencast Videos

Screencast videos are a really powerful way of demonstrating web development issues to clients. Whether showing the impact of changes from back-end to front-end or from third party tools like Pingdom, clients love to see behind the curtain – but ideally in an explainer video lasting no more than 10 minutes.

Getting started

So what to use? Screencast-O-Matic is great. Get started in seconds, use webcam or not, publish direct to Youtube in private mode if desired. There’s a free version to test out, but get extra features such as watermark removal with the paid plans.

Publish in private

Most client or customer screencasts will need to be published privately, this can be done by publishing as a private Youtube video or by uploading to Google Drive or DropBox.

Green Screen Filter

You might have noticed colleagues or clients on video calls with slightly unreal backgrounds. This is green screen technology.

It doesn’t necessarily look real, but it does give a better impression than showing the confidential screens of colleagues or that coffee cup left over from last week!

You can get Green Screen Filter for your webcam screen-casting by using the Green Screen Filter available with paid plans on Screencast-O-Matic.

Get a Green Screen for Screencast-o-matic

Want to actually do green-screen with your screencasts? All you need is a backdrop which is all one colour. Green is good, because you can easily not wear any green clothing, and therefore, it’s easier to target than white or black (etc).

Also, the actual backdrops aren’t as expensive as you might think. Below a range from Amazon UK I quite like (one is under £10 on Prime!).

Work as a team

Team plans on Screencast-O-Matic allow for longer videos, channel management and even the option to pay by Purchase Order.

Screencasts-as-a-Service

Given the power of screen-casting to reassure customers, it is a great tool to integrate into SaaS solutions. Developers can integrate with Screencast-O-Matic to create custom solutions.

This is a great tool to amplify any customer service or IT helpdesk offering alongside other tools such as Intercom or Zendesk.

Have your say

Got a screen casting story or do you favour a different screen-casting tool? Tell all in the comments below and let others learn from your insights.

By Robin Scott

I'm Robin Scott, a WordPress and WooCommerce expert who, along with three other people, runs a business called Silicon Dales Ltd remotely, from a base in the North West of the UK (kind of near Manchester!). I enjoy using my talents for programming to track and interpret sporting, political or retail data - and therefore you'll see me posting some content in these spaces in this, my personal website. If you're interested to talk about leveraging this for your business (in sport, entertainment, retail, etc) please contact me.

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