In the past. The oldendays. You know, that bricks and mortar world in which the corporeal and the incorporeal were much less, well, combined, we would do things like create lists, and go to the shops to buy the things on those lists.
Online shopping and the Quantified Self
The quantified self is the idea of tracking our own behaviours (in order to quantify and improve, for example through FitBits or Nike+ devices). In this section, I’ll be looking at the shape of online retail for the future in relation to an increasingly data-aware end customer.