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Is Search Becoming Less Useful? The “Christmas Bath Toys” Example

One of the themes which is recurring a little for me in work life is the idea that organic search is changing a lot – and not necessarily for the better.

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Steve Blackmon is Back on the email spam!

I knew I’d get contacted again by old friendly email spammer, Steve Blackmon, and sure enough, this week it arrived:

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Notable Changes in Search Engine Rankings – August 2018

Some recent changes in search I’ve noticed recently include:

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The number 17 Robin Scott

A little while back, I posted about adding my middle initials back into this site, and also into my Linkedin profile, in order to be searchable and present (as a distinct entity) from all the other many and various Robin Scotts out there, good, bad, political, Australian or otherwise.

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Steve Blackmon had a “Quick look on your website”

So Steve Blackmon got in touch again today, this time from a new gmail address, this time he said:

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Steve Blackmon promised me page one rankings

I got an email today which read: