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Silver Lake Buy $500M Worth of Man City

There are no coincidences in this world, just a lack of understanding or awareness of the connecting impetus.

Silver Lake Partners, big investors in tech from the US, have been on my radar for a while, and notably I watched with interest when they put many millions into WP Engine, a WordPress focused hosting business that quickly gathered pace in this competitive space.

See the announcement here (opens in a new tab).

WordPress, as you’ll know, allows for great experiences. I developed the fastest website in the world here, and I use it, for example, to deliver passion-based content to passionate fans of football, such as through regular UEFA Champions League highlights and Premier League highlights content – embedding the official rights holder content – as an example of how to engage fans in a new way.

It is, therefore, no surprise to me, that Silver Lake has bought a whopping 10% stake in Manchester City’s parent, for a reputed c. $500million. That’s huge.

See the news story here (opens in a new tab).

Delivering incredible, fast, revenue generating content to passion-driven fans and consumers marks this out as an excellent acquisition – Man City can speak directly to a global audience of exactly this.

The world is changing, and fast. Rights holders, sports entertainment businesses, and those seeking to make investments in the same: feel free to contact me about how to make more of an impact in this space, leveraging all of the above, to generate revenue in this changing world.

Robin Scott

By Robin Scott

I'm Robin Scott, a WordPress and WooCommerce expert who, along with three other people, runs a business called Silicon Dales Ltd remotely, from a base in the North West of the UK (kind of near Manchester!).

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