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Notable Changes in Search Engine Rankings – August 2018

Some recent changes in search I’ve noticed recently include:

  • Shorter content is ranking again – so those really really really really really long content marketer-y pieces aren’t necessarily filling all the results pages.
  • Age matters – older (high quality) sites got a bump of late.
  • High quality inbound links still matter – but they aren’t everything
  • You can rank a site with mainly traffic and social signals – but you need to have your in-page SEO really well down
  • Mobile matters. I’ll repeat this. Mobile matters. Design for mobile first. AMP. Fast. Don’t get mobile errors in Search Console.
  • Speed is everything. Make your content look okay, write it sorta well too, but make that site blazing fast.
  • Lead – don’t follow. There is no magic trick. There is no silver bullet. Write your content for a specific audience. Connect with that audience. Give the people what they want. Your ranking should follow. If it doesn’t… well, you connected already, and delivered what they wanted: you don’t need search 🙂

Leave a comment below with your August 2018 onwards thoughts about recent changes in SEO and search engine rankings. I am not the mesiah. I am just someone who has worked on a few thousand sites, and notices a few trends. I don’t see them all, and sometimes, I’m incorrect too. I’m human.

By Robin Scott

I'm Robin Scott, a WordPress and WooCommerce expert who, along with three other people, runs a business called Silicon Dales Ltd remotely, from a base in the North West of the UK (kind of near Manchester!). I enjoy using my talents for programming to track and interpret sporting, political or retail data - and therefore you'll see me posting some content in these spaces in this, my personal website. If you're interested to talk about leveraging this for your business (in sport, entertainment, retail, etc) please contact me.

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